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January 2018

Hollywood of the South
Why Georgia became the Hollywood of the South and how it grew. 
FilmLA announced that 17 featured films were shot in Georgia during 2016, which made GA the No. 1 filming location. United Kingdom came in second with 16 featured films, Canada in third place with 13 featured films and lastly California came in fourth place with 12 featured films. 

Tyler Perry, "the most successful African American filmmaker in history", partnered with GSB Architects & Interiors in 2007 to design and build Tyler Perry Studios. This partnership made history for building the first major film studio owned by an African American.

In 2015, Tyler Perry purchased the former army base in Atlanta, GA, Fort McPherson. His new studio will be one of the largest studios in the country.

References: LA TimesCNBC
February 2018

Crime Prevention in Educational Spaces Through Design
Design and the built environment can be used to reduce crime.
As professionals, related to the design industry, we not only have to think about the functionality, aesthetics, and materiality of a space, but also safety, and security. Any educational space from K-12 to Higher Education is defined by Sally Agustin in her book Place Advantage: Applied Psychology for Interior Architecture "as a good place to learn that shares certain physical and symbolic characteristics communicated through design to promote learning and education."

Today, with all the mass shootings happening in our world, when designing educational environments, we need to implement Crime Prevention measures through Environmental Design to prevent and discourage people from committing any crime or abuse by manipulating the built environment in which those crimes proceed from or occur.

Even more, the environmental psychologist Dak Kopec, in his book Environmental Psychology for Design, states that “most schools are conveniently accessible public territories that have relatively uncontrolled access which leave the learning environments open to theft, damage, violence, and bullying”. As a result, building art professionals need to keep in mind, when designing for these institutions, features such as visual connectivity to easily monitor any activity of strangers, the appropriate use of real or symbolic barriers to conceal or maintain sight lines, and clear delineation of a space, as well as the use of technology to enhance the security, and a proper space planning to increase surveillance and to detect any problem quicker. 

References:
- Agustin, S. (2009). Special Focus: Learning Environments. In Place Advantage: Applied Psychology for Interior Architecture (p. 221). Hoboken, New Jersey: John Wiley & Sons, Inc.
- Crowe, T. D., & Zahm, D. L. (1994). Crime Prevention through Environmental Design. NAHB Landscape Development Magazine. Retrieved from http://www.popcenter.org/Responses/closing_streets/PDFs/Crowe_Zahm_1994.pdf
- Gendall, J. (2017, December 14). This Is How Architects and Designers Are Reacting to Mass Shootings. Retrieved from Architecture + Design: https://www.architecturaldigest.com/story/mass-shooting-reactive-design
- Kopec, D. (2012). Learning and Education. In Environmental Psychology for Design (2 ed., p. 231). Canada: Fairchild Books.
In the new Sandy Hook Elementary School, the use of laminated glass technology keeps windows resistant to impact.
The new school was situated at a higher elevation, allowing the administration to look out over the yard to see the approach to the school.
March 2018

Hospitality Design by 2020                                  
"The Guests' of 2020 will be a sophisticated bunch"
March is IIDA’s Hospitality Forum Month, and our Interior Designer, Jennifer, wrote the following post for their forum. 

Hospitality Design is continuously changing to meet the needs of their guests. Technology is one area in which the industry is trying to ensure their clients have what they need for their stay. Through the ever changing trends and latest inventions, the hotel industry strives to stay one step ahead. 

“The Guests of 2020 will be a sophisticated bunch” states Dr Peter O’Conner. The predictions talked about during the seminar through his research show how Designers and the hotel industry can stay ahead of the trends, predicting what clients will need in the future. His graphics forecast where the hotel industry is headed.

Future Hotel Technology Trends Link
HIEX in Nashville, TN Designed by one of our Interior Designers during their time at a previous firm
Clarion in Monroe, LA Designed by one of our Interior Designers during their time at a previous firm
HIEX in Lexington, KY Designed by one of our Interior Designers during their time at a previous firm
April 2018

Fluid Morphology                                  
Translucent 3D printed buildings facades with tunable ventilation, insulation, shading
3D printing turns digital 3D models into solid objects by building them up in layers. Each of these layers can be seen as an individual horizontal cross-section of the 3D object. This is referred to as additive process, where one layer is “printed” on top of the other to create the desired object.
As 3D printing technology continuous its evolution, it is destined to transform almost every major industry and change the way we live, work, and play in the future. And two of those industries are architecture and interior design.  
The marriage of 3D printing and façade design has giving us the freedom to create shapes and forms that without this technology would have been close to impossible to devise in previous times. Together with the improvements in concrete and special printable mortars 3D printing structures have become more popular and attainable at larger scales.
However, the architects at the Technical University of Munich (TUM) have gone several steps forward to develop a 3D printable translucent facade called “Fluid Morphology.” This 3D envelop concept provides ventilation, insulation and shading. The name “Fluid Morphology” comes from the appearance of the façade elements that resemble a veil covering.
This façade is conceptualized using a modular technique. Each element or module, measures 60 centimeters wide and one meter high. And the perfect arrangement of all the modules together is what creates the look of a smooth fluent façade, as well as offering the functional attributes previously mentioned. The smart façade is encompassed by elements containing cells that create cavities filled with air, therefore providing insulation for the building. The shading feature of the façade is created by designing waves in the material, that allows the light to be diffused according to the location and orientation of the façade and/or building. Correspondingly, the ventilation facet of the design is established by the introduction of tubes embedded into the façade to provide air circulation from one side to the other. 
Remarkably, the 3D printed façade it’s also weatherproof and very stable, as well as translucent and multi-functional. The micro-structured surface of the 3D printed plastic, allows sound waves to pass and reflect in certain ways acting as an acoustic component. These façade elements are made by using Fussed Deposition Modeling (FDM) 3D printing and a polycarbonate material.  
The long-term goal is to have these 3D printable facade elements incorporated into buildings like museums, libraries, shopping centers, and assembly rooms, where specific conditions are required to optimize the quality of the spaces.

Reference: 3ders.org
May 2018

Emerging Materials in Interior Design     
Designers need to be creative with the use of finishes, colors, shapes, sizes, and textures to provide diversity and complexity to interior spaces.                            
The National Council for Interior Design Qualification (NCIDQ) defines Interior Design as “a multi-faceted profession in which creative and technical solutions are applied within a structure to achieve a built interior environment” (National Council for Interior Design Qualification, 2004). This occupation performs multiple services by qualified professionals to protect and improve the health, safety, and welfare of the public, by improving the people’s experience within a space based on environmental and behavioral psychology, as well as creating more inclusive spaces that allow the areas to be more functional, flexible and sustainable. 
Conversely, as interior designers, we need to be creative with the use of materials and move towards the development and application of a mixture of smart and old materials that would impact the way our spaces look and feel. Creating new products require a lot of time, resources, and energy. Therefore, the idea of reusing or reapplying materials that we already know to fulfill a different necessity can help us not only to save time and money; but also, to reduce waste and consciously harvest raw materials from the earth.
Moreover, materials from other societies or time periods can be reintroduced with a different façade into contemporary design practice, such as ceramics, plastics, and glass. Scientists, engineers, and manufacturers have awarded them the power to change and consequently, they are reborn with different characters from their old selves. Nowadays, plastics can look as clear as glass, as sharp-edged as stone or as metallic as aluminum. Wood can have an aspect like plastic; aluminum can look like quicksilver. Meanwhile, ceramics are considered to be the oldest and newest, most innovative material. They can adopt functions and forms of metals and plastics, as they can be molded in several ways depending on the designs generated by engineers and designers. 
Simultaneously, with the creation or redevelopment of materials or products that positively impact the environment by decreasing the material usage, reducing waste and consciously harvesting raw materials from the earth, those materials will be developed for people not only to see or touch them but also for them to experience spaces on multiple levels by allowing interaction with the space. 

References:
Sagoff, M. (1997). Do We Consume Too Much? The Atlantic
National Council for Interior Design Qualification. (2004). Definition of Interior Design. Retrieved from National Council for Interior Design Qualification: http://www.ncidqexam.org/about-interior-design/definition-of-interior-design/
Bell, B. (2011). Material Intelligence: An Overview of New Materials for Manufacturers. FP Innovations.
June 2018

Role of Color in Architecture
The impression of a color and the message it conveys is of utmost importance in creating the psychological mood or ambiance that supports the function of a space.
Color has always played a role in how designers and architects design. "Color can be associated with psychology, symbolism and even mysticism; colors take on different meanings according to the artistic, historical or the cultural period; colors change when facing light; among many other characteristics." (1) Through the use of color, designers can create spaces that draw in interest and affect the mood of those in the space. For example, it's known that Blue is related to a sense of calmness, while red is related to excitement. As designers and architects, we can use this knowledge to enhance a space and it can become an integral part in how we design a space.Professor for Architecture Sune Lindstrom remarked in 1987: “With every particular architectural product, it is the spontaneous emotional reaction that is of importance to us.“ 
Color has always played a role in how designers and architects design. "Color can be associated with psychology, symbolism and even mysticism; colors take on different meanings according to the artistic, historical or the cultural period; colors change when facing light; among many other characteristics." (1) 

Through the use of color, designers can create spaces that draw in interest and affect the mood of those in the space. For example, it's known that Blue is related to a sense of calmness, while red is related to excitement. As designers and architects, we can use this knowledge to enhance a space and it can become an integral part in how we design a space.

Professor for Architecture Sune Lindstrom remarked in 1987: “With every particular architectural product, it is the spontaneous emotional reaction that is of importance to us.“ 

References:
https://www.archdaily.com/895498/the-role-of-color-in-architecture-visual-effects-and-psychological-stimuli  
https://archinect.com/features/article/53292622/color-in-architecture-more-than-just-decoration 
https://medium.com/studiotmd/the-perception-of-color-in-architecture-cf360676776c

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